LaborRateHero
LaborRateHero is the auto collision industry's new standard for measuring and reporting MARKET-based labor rates, making the old method using so-called "prevailing rates" obsolete, and giving the industry an unprecedented level of data transparency for posted labor rates. For labor rates, the process starts with the LaborRateHero National Survey. The survey is deployed throughout the US, using the same survey for every state, and available for all collision repair centers to take for free, as often as they need it. NABR recommends shops complete the survey at least every 6 months to keep their shop profile up to date in LaborRateHero, including their labor rates, training, equipment, and certifications. |
The LaborRateHero Survey has no equal in the industry, with several key characteristics that make it the industry's premier labor rate survey & reporting system.
(1) An Independent, Third Party to Conduct Unbiased Labor Rate Surveys
NABR is an independent third party, not tied to auto body shops or insurance providers. NABR conducts impartial surveys and does not hide, exclude, or manipulate survey data or results for any party's interest, thereby creating system that all users can trust and have confidence in. It provides a level playing field for everybody.
(2) Equal, Open Access
All collision repairers nationwide can access and take the LaborRateHero Survey anytime without cost. There are no invitations, passwords, or special access requirements of any kind. See the labor rate surveys at LaborRateSurvey.com.
(3) Standardized Questionnaire
To ensure a level playing field and apples-to-apples comparisons across the industry, LaborRateHero uses a standardized survey across the country. All body shops take the same survey.
(4) Continuous Measurement
Markets are in continuous motion; they don't stay the same for years and years. Labor prices can change at any time, for a variety of reasons. Therefore, LaborRateHero surveys are always open and available 24x7, enabling Hero to report the best readout on what market labor rates are right now.
(5) Verified Data
Whatever information in the survey can be verified is verified. This includes items such as shop contact information, I-CAR Gold Class recognition, and OEM certifications, among other items.
(6) User Defined Geographic Areas
Commonly used CBSAs (Core Based Statistical Areas) as market areas are often misleading and irrelevant, and were never designed by the government for purposes of pricing collision repair labor. LaborRateHero technology enables custom labor rate search areas starting from your specific shop address (subscription version) or ZIP code, together with a mileage distance, which better reflects a collision repairer's competitive market and how consumers shop. It is not limited by city, county, state lines, or any other artificially pre-defined region.
(7) Range of Rates
In today's market, with increasingly advanced vehicles, the use of insurer-defined "prevailing rates" is already out-dated and does not align with the marketplace. There is no such thing as one rate for a market or for all body shops in that market. Instead, there is a range of labor rates in any market that are reasonable and acceptable to customers, in order to get their vehicle repaired right by a qualified repairer. LaborRateHero enables shops to see and better understand that range, not just accept the one number that insurers say is the labor price for your market.
(8) Differentiation
Body shops are different, they are not all the same. They have differences in people, training, tooling, equipment, certifications, and facilities. LaborRateHero (subscription version) enables users to separate shops from each other and find the published labor rates for other similar shops, for an apples-to-apples comparison. LaborRateHero often reveals higher rates for shops who've invested more in their business and lower rates for those who have not.
(9) Data Integrity
NABR has high standards for data integrity. LaborRateHero treats all survey data the same for everybody. It does not hide, exclude, or manipulate survey data or results in any way for any party's interest, thereby creating system that all users can trust and have confidence in.
(10) Data Transparency
For markets to function efficiently, pricing transparency is required. LaborRateHero brings the collision industry an unprecedented level of data transparency you will not find anywhere else. By revealing public posted labor rates down to the shop level, LaborRateHero provides the ultimate pro-competitive view of the marketplace, and a data-driven solution to what the real labor rates are in any market.
National AutoBody Research is committed to the highest level of excellence and a never-ending quest for simple, easy to use solutions that achieve real results for the collision repair industry. LaborRateHero's enhanced survey methodology and innovative technology represent a real breakthrough to enable a rational pricing model for the collision repair industry.
We respectfully ask for an opportunity to meet with you and show you what NABR's Collision PowerPak software suite can do for you.
Request a free, no-obligation demo
(1) An Independent, Third Party to Conduct Unbiased Labor Rate Surveys
NABR is an independent third party, not tied to auto body shops or insurance providers. NABR conducts impartial surveys and does not hide, exclude, or manipulate survey data or results for any party's interest, thereby creating system that all users can trust and have confidence in. It provides a level playing field for everybody.
(2) Equal, Open Access
All collision repairers nationwide can access and take the LaborRateHero Survey anytime without cost. There are no invitations, passwords, or special access requirements of any kind. See the labor rate surveys at LaborRateSurvey.com.
(3) Standardized Questionnaire
To ensure a level playing field and apples-to-apples comparisons across the industry, LaborRateHero uses a standardized survey across the country. All body shops take the same survey.
(4) Continuous Measurement
Markets are in continuous motion; they don't stay the same for years and years. Labor prices can change at any time, for a variety of reasons. Therefore, LaborRateHero surveys are always open and available 24x7, enabling Hero to report the best readout on what market labor rates are right now.
(5) Verified Data
Whatever information in the survey can be verified is verified. This includes items such as shop contact information, I-CAR Gold Class recognition, and OEM certifications, among other items.
(6) User Defined Geographic Areas
Commonly used CBSAs (Core Based Statistical Areas) as market areas are often misleading and irrelevant, and were never designed by the government for purposes of pricing collision repair labor. LaborRateHero technology enables custom labor rate search areas starting from your specific shop address (subscription version) or ZIP code, together with a mileage distance, which better reflects a collision repairer's competitive market and how consumers shop. It is not limited by city, county, state lines, or any other artificially pre-defined region.
(7) Range of Rates
In today's market, with increasingly advanced vehicles, the use of insurer-defined "prevailing rates" is already out-dated and does not align with the marketplace. There is no such thing as one rate for a market or for all body shops in that market. Instead, there is a range of labor rates in any market that are reasonable and acceptable to customers, in order to get their vehicle repaired right by a qualified repairer. LaborRateHero enables shops to see and better understand that range, not just accept the one number that insurers say is the labor price for your market.
(8) Differentiation
Body shops are different, they are not all the same. They have differences in people, training, tooling, equipment, certifications, and facilities. LaborRateHero (subscription version) enables users to separate shops from each other and find the published labor rates for other similar shops, for an apples-to-apples comparison. LaborRateHero often reveals higher rates for shops who've invested more in their business and lower rates for those who have not.
(9) Data Integrity
NABR has high standards for data integrity. LaborRateHero treats all survey data the same for everybody. It does not hide, exclude, or manipulate survey data or results in any way for any party's interest, thereby creating system that all users can trust and have confidence in.
(10) Data Transparency
For markets to function efficiently, pricing transparency is required. LaborRateHero brings the collision industry an unprecedented level of data transparency you will not find anywhere else. By revealing public posted labor rates down to the shop level, LaborRateHero provides the ultimate pro-competitive view of the marketplace, and a data-driven solution to what the real labor rates are in any market.
National AutoBody Research is committed to the highest level of excellence and a never-ending quest for simple, easy to use solutions that achieve real results for the collision repair industry. LaborRateHero's enhanced survey methodology and innovative technology represent a real breakthrough to enable a rational pricing model for the collision repair industry.
We respectfully ask for an opportunity to meet with you and show you what NABR's Collision PowerPak software suite can do for you.
Request a free, no-obligation demo